Genesis is preparing to crown a new flagship. The 2027 Genesis GV90 is the brand's highly anticipated, ultra-luxury full-size electric SUV, and it is shaping up to be the most ambitious vehicle the Korean luxury marque has ever built.
Inspired by the striking Genesis Neolun Concept, the production vehicle has already been spotted testing on public roads, and it is expected to hit markets as the new brand pinnacle, sitting above the GV80 in Genesis's SUV lineup.
Genesis GV90 | The Next-Generation eM Platform
At the core of the GV90 is Hyundai's advanced next-generation eM platform, an electric architecture engineered to deliver up to 50% more electric driving range compared to the platform underpinning Genesis's current EV lineup. That range jump would put the GV90 in direct contention with the longest-range full-size luxury electric SUVs on the market, a critical benchmark for a flagship model expected to anchor the brand's electrified future.
A Lounge-Style Cabin | B-Pillarless Coach Doors
Perhaps the most striking rumored feature is the GV90's door design. Premium trims are heavily rumored to feature B-pillarless coach doors, commonly referred to as suicide doors, which open outward from a central hinge point with no fixed pillar between the front and rear openings. Paired with a lounge-style interior, the layout is designed to maximize cabin openness and rear-seat accessibility, a hallmark of ultra-luxury full-size SUVs built for chauffeured or rear-seat-focused ownership.
Positioning | Above the GV80, Toward the Elite Cruisers
Genesis has not announced an official MSRP for the GV90. However, its positioning is clear: the GV90 will sit above the GV80, the brand's current flagship SUV, and is being built to compete directly with full-size elite luxury cruisers from rival automakers. That positioning signals Genesis's intent to plant its flag firmly at the top of the luxury electric SUV segment rather than compete purely on value, a shift from the value-driven reputation that helped the brand gain traction in its early years.
What Comes Next
With a production-intent test vehicle already spotted on the road and the Neolun Concept providing a clear design roadmap, the GV90 appears to be on a defined path toward a market launch. Official pricing, a confirmed release date, and final production specifications have not yet been announced by Genesis, and ObjectWire will update this report as new details are confirmed.
For more automotive coverage, visit the Cars hub, read our report on Genesis's new 641-horsepower GV60 Magma performance EV, or see the 2027 Lincoln Navigator's Black Label flagship SUV.